How is TripleBright different from traditional purple shampoos?

Modified on Wed, 25 Mar at 4:18 PM

TripleBright is more than a purple shampoo, it’s the future of blonde care.

While most traditional purple shampoos temporarily tone hair with basic colour correction that can leave a purple tint, they don’t target key underlying causes of brassiness: oxidation and build-up from metals and minerals in hard water.

TripleBright is a breakthrough triple-action blonde protection that not only neutralises existing brassiness without turning hair purple, but 1 wash removes up to 3 months of brass from hard water*, and it also defends against future brass by preventing metals and minerals from reattaching to hair in subsequent washing. The non-staining, easy-to-apply foam rinses with water and allows for targeted application.

*k18hair.com/disclaimers