What is TripleBright oxidation defense purple shampoo?

Modified on Wed, 25 Mar at 4:17 PM

TripleBright oxidation defense purple shampoo is the first triple-action blonde protection for brighter, longer-lasting blonde. Powered by K18 triple-action technology: ionic detox, precision violet technology, and a biopolymer, TripleBright not only neutralises existing brass but also removes up to 3 months of brass-inducing hard water metals + minerals in 1 wash* and protects against future brassiness. Ideal hair tone is restored and evened* for all highlighted and lifted tones, now and in the future.



● Brighter, longer-lasting blonde - the first triple-action blonde protection that delivers instant and lasting results for all highlighted + lifted tones

● Removes brass-causing metals + minerals - ionic detox removes up to 3 months of brass from hard water in 1 wash*

● Neutralises existing brassiness - precision violet technology expertly neutralizes without over-toning or staining.

● Defends against future brass - a biopolymer prevents brass-inducing metals + minerals from reattaching to hair during subsequent washing

● Non-staining, easy-to-apply foam - foam format allows for precise application and rinses away with water


*k18hair.com/disclaimers

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