Why is there alcohol in the formula?

Modified on Fri, 24 Oct at 5:59 PM

We like to keep our formulas minimal, only using the exact amount of ingredients needed to get the peptide where it needs to go. Here the alcohol serves as an agent to optimize the hair environment for the K18 mask to work on a deeper level. Our unique blend of 3 alcohols functions to open the hair cuticle so the K18PEPTIDE™  can penetrate the innermost layer of hair, reaching the broken polypeptide chains (keratin chains).

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