Why should I use the K18 mask?

You should use the K18 mask because we put our hair through a lot. If you're someone who expresses themselves through their routine, or frequents the salon for bleach + color, chemical services, or heat*, K18 was engineered for you. If you just live your life with hair, you also need it, since just walking outside and exposing hair to sunlight or pollution can cause chemical reactions and damage. Think of K18 as that multivitamin for your hair, the first step in a healthier routine that makes all those other efforts go further.

*k18hair.co.uk/disclaimers