I'm not seeing results, or my hair feels dry, frizzy, and crunchy after using K18. What should I do?

There might be a coating of product, sebum, oil, or metal + mineral buildup preventing our biomimetic peptide from penetrating your hair. Try using the K18 detox shampoo to clear buildup and make sure to skip conditioner before applying the K18 mask. Massage the product between your palms until it thickens, this helps you evenly apply and use less. Then wait 4 minutes for the K18PEPTIDE™  to penetrate and repair your hair before styling as usual.