How does the pH maintenance shampoo work?

Modified on Fri, 24 Oct at 4:33 PM

The pH maintenance shampoo is powered by plant-derived surfactants to deliver safe but effective high-power cleansing that breaks down and removes dirt + oil. Designed for damaged hair, this pH-optimized formula helps prevent excess swelling of the hair cuticle during washing—which helps maintain colour, improve hair health and shine, reduce frizz, and preserve the scalp microbiome. It mimics hair's natural pH, so this formula is gentle enough to use every time you cleanse.

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